Nem Studio

Nem Studio

A Web Marketing Creative Studio

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Hiring Company For Your Next Video Marketing Campaign?

If you’ve followed our recent post on video marketing, you’ll know that we’re pretty big supporters of getting your brand in front of your target audience using video. Video is such a powerful beast when it comes to online marketing, it has the power to hold peoples attention and share a tonne of information to them in such a short amount of time. It also requires less from the viewer than say reading an article does. Video (and film) as a medium has the ability to share information in a way that is powerful, informative and entertaining.

So, with all that being said, we’ve put together a guide to help you choose the best video production company. Most businesses don’t know the difference between a good and bad production company.  As much as it is trusting your gut, there are a number of things you can look for to help you decide.

Get to know them. Well, this seems to be a no-brainer, when you meet a company for the first time with your ideas you’ll want to know if their ideas and beliefs line up with you yours. Now, I mean do their philosophical beliefs line up, but I’m more thinking about if their work ethic, and personalities line up with you and your brand. The easiest way to figure this out is by asking yourself, did you feel comfortable around them during your first meeting.

Okay, so maybe you’re not at that stage yet, for example, say you’re a new start up in the bay area, you can do a quick search for video production san francisco, you’ll come up with a number of different options. As you go through each site, take a look at their video portfolios. Does any of their previous work match your style or brand? If so, you may be onto something. Now, you may not be a expert in video but you still have a keen eye for what looks good. Does their work stand out? Does it look professional? If you’re answering yes to these questions then it’s worth investigating the companies further.

One thing that i’d suggest doing is checking out each company on Facebook. Some may disagree with me on this but I think if a company is relevant and in the know with marketing trend then they should have a good social media presence. Here’s an example of a company doing some great social media. Check out MarketME Video Production On Facebook.

Next steps

You may have to take a look at a number of different video production businesses until you find the one that’s right for you. This is okay thought, it’s always a good idea to take a look at what each company has to offer as some may specialize in a specific service that could benefit your project.

Once you’re in touch with the company or companies that you like, you will need to provide a brief that explains what you’re looking for. The goal here is to be specific as you can so the company can provide you with a budget and estimated time for completion.

Stay tuned to our video blog for some more tips

 

Why Online Web Video Is So Important For Business

I’ll start this post by cutting straight to the chase, video marketing and video creation is a pivotal step when you’re looking to grow your business. Yes, okay, I may be coming from a place of bias, however, I’m also unique positioned to explain exactly why I think so.
As a user group, we’re consuming web video at an astounding rate, Youtube alone has over a billion users now. We’re not evening counting the number of people watching video content directly on their Facebook feed. We’re all watching videos now, whether it be commercials, instructional videos or video essays; quickly being able to watch and digest large amounts of content is being easier and easier.
So that brings us back to the issue at hand. How does a business create content for potential clients and customers.

Know Thy Audience

Creating video projects is a bit like building a boat. Yes, strange analogy but stay with me here. If you were building a boat you look at the water and determine what kind of boat you would need. Do you need a sail boat for pleasure? Or are you looking to transport goods and services on a large vessel. The answer would very much dictate the way you build your boat. Well, creating video is the same thing. We ask ourselves a few questions before we start. Who is this for? Where will that person watch this. Is your content for children to watch on an iPad? Or do you need to create a video that will be shown on television for adult females?
Obviously, the answers to these questions would greatly effect how you would go about producing your video project. A video on television may require higher quality, adhere to regulations and also have certain broadcaster restrictions to follow. Whereas a web video may not have to follow such strict guidelines.

Next Steps

So, how do you know? Well, a good way to figure out where to show your video is to figure out who will be watching it. Which demographics are following your brand? Since we’re talking about web video (our specialty), you can use both your Google Analytics and Facebook insights to see who interacts with your webpage, and Facebook profile.
To be clear, this is a task you can always get help with. A good video production company will always start here as a foundation and then work into creating a relevant video project.

You can always get the ball rolling with a production company. Don’t forget to include your favourite pieces of reference and some initial ideas, this always helps get the ball rolling faster. Get in touch with us to learn more about how we can help:

www.nemstudio.com/contact

What Are Our Top Marketing Trends In 2017

As a video production and marketing company our one goal is to stay up to day with the trend and keep our clients informed and a head of the game. If we can help our clients get a leg up on their competition each year then they’ll be best positioned for success. So, with that being said, here is a round of of our top marketing ideas for 2017.

Relationship marketing has everything to do about building and maintaining relationships with your customers and clientele. It’s all about keeping your customers informed about your business in a way that not only helps them out but isn’t invasive. No one wants to get those emails every week updating you on the latest company news, it’s boring and doesn’t help. So what the key? Well, walking a fine line certainly help but people today expect a certainly level of transparency, no, you don’t have to share every little bit of information but coming across as sincere can go a long way in the eyes of your customers. So, the next time you reach out to your customers in your next email blast, keep this in mind.

Mobile Marketing has taken over the world and it doesn’t see any signs of slowing down. In fact the numbers of mobile internet users is up year over year. While 2016 was a great year for the smartphone, we’re expecting to see even bigger usage. So what do you do to stay on top. Well, first making sure your website and video content is mobile friendly is the first step. Google is putting more and more emphasis on mobile friendly websites – so make sure your website is viewable to anyone coming from their phones. What else? Having video content on your site is great however, way too many times we see slow content that doesn’t load in time? Don’t host your own videos people, get them on youtube and embed that Sh*t!

Yes, we know that you may not be a writer but we can’t stress the importance of Content Marketing. This comes back to our first point about relationship marketing, use your blog as an opportunity to tell your customers about the real people behind your company in a way that is honest and informative. Make it fun, short and easy to navigate. Easier said than done right? Well, if writing really isn’t your thing you can always hire a writer to help you out. It’s cheaper than you think!

Okay, last is video marketing. People are still watching videos, and that’s no surprise. It’s so easy to consume video content, just think about the last youtube binge you were on. Yeah, we know, we went down that cute dog rabbit hole as well. Creating content that is smart, short and effective is the goal. Trust us, it’s not easy but when done right it’s so freaking powerful! We spend a good ammount of our days trying to figure out the perfect formula. Whether it’s through ads, youtube videos or daily vlogs, getting yourself and your brand in front of “your people” is the goal!

Okay, so that’s our round up of what we think is trending this year from a marketing perspective. Stay tuned to the blog for more posts!